Feature / 02
Velocity & Momentum
Rising / steady / cooling badges flag the ads competitors are scaling.
How it works
Detecting a new ad isn't enough — the question is whether the competitor is scaling it or pulling it. ADSTRO computes a momentum score from collation count, days-active, and burst rate, then surfaces a colour-coded badge on every ad in the archive. When you see five Rising badges from a single competitor in 48 hours, that's the angle they're betting on this week. We also fire a Slack/email burst alert the moment any competitor crosses the threshold, so the signal reaches you before you next open the dashboard.
Key highlights
What makes this different
Per-ad momentum score (rising / steady / cooling)
Burst alerts when ≥4 new ads land in a single scan
Days-active + collation count baked in
Per-competitor velocity heatmap