Feature / 02
Velocity & Momentum
Rising / steady / cooling badges flag the ads competitors are scaling.
How it works
Detecting a new ad isn't enough — the question is whether the competitor is scaling it or pulling it. ADSTRO computes a momentum score from collation count, days-active, and burst rate, then surfaces a colour-coded badge on every ad in the archive. When you see five Rising badges from a single competitor in 48 hours, that's the angle they're betting on this week. We also fire a Slack/email burst alert the moment any competitor crosses the threshold, so the signal reaches you before you next open the dashboard.
See it in your dashboard
Key highlights
What makes this different
Per-ad momentum score (rising / steady / cooling)
Burst alerts when ≥4 new ads land in a single scan
Days-active + collation count baked in
Per-competitor velocity heatmap